I have recently been taking a lot of Time Lapse videos for my new film Follower. However, there are a few shots that having made it into the final film, so I thought I’d create a short video with just a few of...

I recently heard a quote from a college of mine Chris Mismash. He said, “People are less concerned with the technicalities of HOW you are building a rocket. Instead they want to hear what that rocket is going to do, and that it is going to the moon.” This is a perfect metaphor for...

I finally got around to uploading one of my old films to Vimeo. It’s titled “The Letters”. I made the film in the Fall of 2008, so it is very old and the production quality isn’t the best. I thought I’d include it in my portfolio....

The tagline for FUSiONthetic is “art.science.design”. With that being understood I set out to try and develop a logo that illustrated the hybrid mix between those three elements. Initial Test Designs: At first I was just experimenting in a lot of different directions, trying any...

Web Analytics has changed the way marketers more effectively target audiences and determine what changes need to be made with their site/products. My buddy Zach Olsen has a blog where the title is “By Data Be Driven“. I like that motto a lot. No longer does marketing need to be...

For better or for worse, our attention spam for advertising has decreased dramatically, and we have less time to spend reading, watching or listening. So the good marketers have learned, “Less is More”. Check out this Coke commercial and then let’s review: How many times...

Let’s just add some perspective to the seemingly mysterious medium of “Social Media”. Social Media is less mysterious and more like real social life then many of us are lead to believe. In my opinion, most businesses problem with social media is they jump to ROI too quickly....

This site seems to be making the rounds on the internet lately.  Titled simply “Wind Map” the map illustrates data of wind speeds across the U.S. I thought it was a perfect fit to include on FUSiONthetic. Enjoy WIND...

Recently, Mitt Romney made headline news by saying, “Corporations are people”. From a marketing stand point, there is a lot of truth to this statement. Brands are people. Or at least they should be treated as such. I think the best example of this principle is the well known Apple...

A common mistake made amongst beginner PPC Analysts is the assumption that you don't want to bid on keywords that you already rank well with in Organic Search Results. Nothing could be further from the truth. We need to look at PPC and SEO from a user experience.

“Just because you behave a certain way on the internet, doesn’t mean there aren’t MILLIONS of other people that will behave completely different than you.” The Internet has another name that many people call it. “The Hivemind“. During any time of day you can...

Last week I was looking to set up conversion tracking for the WP e-commerce plug-in and I couldn’t find anything that would help me.  So I’ve taken it upon myself to help those who are looking to do this on their own. I’m not going to go into why it’s important to...

I've decided I'll put these pointers down to help anyone looking to build an SEO friendly site Wordpress site.

I was surfing through Sphinn the other day, and I stumbled across an article titled ‘Search Engine Visibility As a Metric‘ written by Richard Baxter.  I thought it was a really interesting article, and if you have some time you should read it. Throughout the article, Richard...