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Best of 2012
Now that 2012 is officially over, I thought it would be worth it to review some of the best and worsts of 2012: Top 10 Best Films of 2012: Prometheus Django Unchained Chronicle Perks of Being a Wallflower The Dark Knight Rises Lincoln Looper The Grey Moonrise Kingdom Argo I think it’s worth explaining briefly why I consider “Prometheus” to be the best film of 2012. I realize there are a lot of people who simply don’t like Sci-Fi, and that’s fine. I also understand the argument that viewers were frustrated with...
read moreSalt Lake Time Lapse Tests
I have recently been taking a lot of Time Lapse videos for my new film Follower. However, there are a few shots that having made it into the final film, so I thought I’d create a short video with just a few of those.
read moreBusiness Strategy Rocket to the Moon
I recently heard a quote from a college of mine Chris Mismash. He said, “People are less concerned with the technicalities of HOW you are building a rocket. Instead they want to hear what that rocket is going to do, and that it is going to the moon.” This is a perfect metaphor for business. When you’re looking to animate and get people excited about your idea, people don’t get excited about how a business is going to be successful. The tecnicals have never been very good at getting most people worked up and...
read moreThe Letters
I finally got around to uploading one of my old films to Vimeo. It’s titled “The Letters”. I made the film in the Fall of 2008, so it is very old and the production quality isn’t the best. I thought I’d include it in my portfolio. Enjoy!
read moreFUSiONthetic Brand Design
The tagline for FUSiONthetic is “art.science.design”. With that being understood I set out to try and develop a logo that illustrated the hybrid mix between those three elements. Initial Test Designs: At first I was just experimenting in a lot of different directions, trying any number of logos and designs. I wanted to keep the design simple and not too flashy. The problem with all the designs on the right was they didn’t fully illustrate a hybrid “fusion” between art, science and design. I needed something that...
read moreGesture Based Interaction
If you want to get a glimpse of the future of Human Computer Interaction, take a look at what small start-ups and university research is developing in the area of gesture based interaction. Below are a list of resources to refer to in seeing what is being developed right now in this industry: (P.S. I don’t know how practical it is to have Disney help children stop eating cereal with chopsticks) Freenect DEPTHjs After watching these videos I will just add my commentary. Gesture Based Interaction is a relatively new industry. As a...
read moreWeb Metrics Vs. Key Peformance Indicators
Web Analytics has changed the way marketers more effectively target audiences and determine what changes need to be made with their site/products. My buddy Zach Olsen has a blog where the title is “By Data Be Driven“. I like that motto a lot. No longer does marketing need to be guided by “hunches”, “intuition” or biased opinions. This post is meant to explain the importance of Key Performance Indicators and why they are not simply Web Metrics. Important Note: A KPI is a Metric, but a Metric is not...
read moreBranding Secret – Less is More
For better or for worse, our attention spam for advertising has decreased dramatically, and we have less time to spend reading, watching or listening. So the good marketers have learned, “Less is More”. Check out this Coke commercial and then let’s review: How many times did you hear the commercial say, “Now only $1.25!”, “Now on Sale”, “At your local retailer!”, “Now with less sugar!”, etc? In fact, the only words that appear in the entire video are, “Hug Me” and...
read moreMaking Sense of Too Much Data
“Big Data” is the new trendy word that is used by marketers and businesses to make themselves appear smart and up to date. The truth is, we are doing an awful job of making sense of all the data we have. This week, Fast Company published an article titled “Content Curators are the New Superheros of the Web“. In it there is a quote that reads, “Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent.”, “What’s...
read moreSocial Media Common Sense
Let’s just add some perspective to the seemingly mysterious medium of “Social Media”. Social Media is less mysterious and more like real social life then many of us are lead to believe. In my opinion, most businesses problem with social media is they jump to ROI too quickly. Most businesses treat social media like a mathematical equation: Investment in Social Media – Revenue Generated from Campign = Social Media Profit This is incredibly short sighted. I’m going to list out a series of requests that a business...
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